Client:
Octavian Group
Sector:
Transport
Year:
2024
Disciplines:
Product Design, Information Architecture, Product Prototyping / Interaction Design, UX Writing
Octavian Group is a leading company in the sector of luxury chauffeur-driven rental services (NCC) that operates throughout the national territory. Founded with the aim of offering an impeccable and luxurious travel experience, Octavian Group is aimed at a target of high-spending customers who wish to travel in style and comfort.
Octvian Group needed a visually appealing website aimed at achieving a distinctive position in its reference market.
Goal
Bring the brand to life by designing a website that reflects the new corporate identity and offers a clear and impactful user experience of the services offered. Focusing on the interface design, with the vision of creating a user-friendly and accessible content experience on all digital devices and integrating targeted texts for immediate identification of the services.
Research
Market research and analysis identified competitors and user needs, which defined the key parameters of the new website.
The creation of wireframes confirmed the direction taken and made it possible to plan and organize the content to ensure the visibility of the elements and create a visual hierarchy.
Brand identity
The previously developed brand identity allowed for the design of a website in line with the developed visuals that fully expresses the brand identity and provides a clear idea of elegance, exclusivity, and authority.
Collaboration
An elaborate photoshoot by Fourchetta allowed for the inclusion of images of the business in line with the brand’s visual identity, strengthening brand credibility.
responsive
A responsive website that seamlessly adapts to tablets, smartphones, and desktops, providing an optimal browsing experience on every device.
