Client:
Sector:
Year:
Disciplines:
Len
Managerial
2022
Strategic research, Colour, Branding, Tipography
Len is a new company ready to take the management software market and revolutionize it.
Innovation is an integral part of this new brand. Colors, technology and shapes reinforce the concept and make the brand unique in its kind.
Flexibility
Dynamicity
Planning Gantt
Diagram
Flow
Continuity
Naming
The Len brand is a word brand, based on its logotype. The naming, in fact, is represented by a particular graphic elaboration, thus becoming the only distinctive figurative element (logotype), therefore without the presence of further pictograms.
In addition to the logo, colors and typographic fonts also constitute the identity of the brand as they too contribute to implicitly communicating the emotional values of the company.
In addition to the logo, colors and typographic fonts also constitute the identity of the brand as they too contribute to implicitly communicating the emotional values of the company.
