Cliente:

Octavian group

Settore:

Transport

Anno:

2023

Competenze:

Strategic research, Archetipal brand, Color palette, Brand identity, Tipography, Corporate identity

Octavian Group is a leading company in the sector of luxury chauffeur-driven rental services (NCC) that operates throughout the national territory. Founded with the aim of offering an impeccable and luxurious travel experience, Octavian Group is aimed at a target of high-spending customers who wish to travel in style and comfort.
The challenge of this project was to create a new visual identity, a new naming and a new logo capable of expressing the values ​​and vision of this new company.

Kindness

Professionalism

Efficiency

Exclusivity

Elegance

Security

Luxury

Hospitality

VALUES AND KEYWORDS

For an easier understanding of the Brand, the key words that conceptually summarize its fundamental values ​​have been identified. In this way it will be easier to keep focus on the feelings, sensations, needs and objectives that the Brand will have to convey to the public.

Archetipi di brand

The term archetype is used in analytical psychology to indicate the ideas innate in the human unconscious.
Jungian archetypes are “types of individuals” with universal characteristics in terms of needs, desires, aspirations, goals and fears.

Octavian-reference-1024x686 Octavian group

The King

The archetypal model identified for Octavian Group is the King.
The archetype of the king is represented by the ruler, the leader or the father. Brands that have the king as their archetype are brands that have control and hegemony over others.

Diamond_Octavian-1024x696 Octavian group

The concept

The concept on which the project is based aims to highlight the values ​​of luxury and exclusivity that distinguish the Brand. Through a graphic synthesis, various key symbols of the main values ​​of the brand come together, all in a single pictogram with essential and geometric lines.

Brand-personality Octavian group
Divisa-formale Octavian group
Formal uniform

Seriousness
Professionalism

Geolocalization Octavian group
PIN

Geolocation
Map

Octavian-icon Octavian group
Octavian

Identity
Type serif (elegance)

Gem-icon Octavian group
Gem

Luxury
Uniqueness

Logo

Octavian-Group_Brandmark_V_Cyan_Gradient Octavian group
Logos Octavian group
Group-679-996x1024 Octavian group
Group-680-994x1024 Octavian group
Group-681-999x1024 Octavian group

Tone of design

In addition to the logo, colors and typographical fonts also constitute the brand’s identity as they also implicitly communicate the emotional values ​​of the company.

Color-brand-identity-889x1024 Octavian group
Octavian_car-1024x614 Octavian group
Here-to-Everywhere-1024x280 Octavian group

Set Icone

SET NAME: UNICONS

Icons can support offline and online communication in the User Experience or to summarize concepts. Color must also be used wisely, taking into account the color hierarchy in the company palette. This screen shows some of the icons of the set with indications on the correct use of color.

Octavian-icons-1024x901 Octavian group
Carta-Intestata2 Octavian group
Business_Card_Personale Octavian group