Client:

LEN

Sector:

Business Management

Year:

2023

Disciplines:

Logo design | Visual Identity

Lion Enterprise Security is a new management software that supports companies in the daily management of internal resources. In this initial phase, the work aimed to create a solid and recognizable brand identity to help position the brand in the market.

Values and Keywords

To facilitate the understanding of a brand, it is essential to identify keywords that conceptually summarize its core values. This way, it becomes easier to stay focused on the feelings, sensations, needs, and goals the brand should convey to the audience.

Values-Eng LEN

Concept

The concept behind the logo design highlights the ideas of planning, flexibility, and dynamism as the core values and keywords of the project.

Flexibility
and dynamism

Planning Gantt
Diagram

Flow
of continuity

Grid and proportion

The logo is structured on a regular grid, characterized by linear and orthogonal geometric modules with rounded corners. The size of the elements and the spacing follow a proportional logic.

Grid-and-proportion-1024x336 LEN
Grid_mobile LEN
Grid_mobile-2 LEN

Logotype

The Len brand is a wordmark, meaning it is based on its logotype. The naming is represented by a unique graphic treatment, making it the sole distinctive figurative element (logotype) without any additional pictograms.

LEN_Logotipo_Gradient LEN
LEN_Brand-Mark_V_Gradient LEN
LEN_Brand-Mark_O_White_Gradient-1024x235 LEN

Compact version

It is possible to pair the extended wordmark with an alternative compact version, which can be used in cases of limited space or as an icon.

Len_Brand_Compact_Logo_2 LEN
Len_Brand_Compact_Logo LEN
Len_brand_Shade LEN
Len_logo_compact_White LEN
Len_logo_compact_White LEN
Len_logo_compact_White LEN
Len_logo_compact_White LEN
Len_logo_compact_White LEN
Len_logo_compact_White LEN
Ipad-2 LEN
Len_Login-scaled LEN